Denver Local Business Summit made great impressions and networks

Moderated by +BarryJMoltz and themed around his book Small Town Rules, Dex provided

entrepreneurs with a rich education in marketing in today's world of search engines and mobile devices.

The panel consisted of experts from search engine giants and venture capitalists who shared their outlook and resources for growing your business.

Among the search engine optimization (SEO) advice given was:
1. mobile devices do not receive "sponsored listings" so don't pay for them
2. Don't aim to be first on list, be 3rd
3. Don't be on every [social media] platform, focus on your favorite & where your customers and referral partners and interaction is

Barry's 3 market rules:
1. People buy when they have pain + money to solve it
2. We can sell anything to anybody, we need to be there when people are ready to buy
3. If you can't be found, you can't be chosen

Other great quotes:
"people buy painkillers, not vitamins" - prevention is not sexy
"customers are buying the hole, not the drill" - focus on the customer benefits

The panelists provided additional resources:
SmallBizLending.org
SmallBusinessDenver.com
JourneyInstitute provided a Social Media tune-up